Lorde - "Royals" Review

By: Bill Lamb
http://top40.about.com/od/singles/gr/Lorde-royals.htm

Bill Lamb reviewed the new hit, Royals by 16 year old female singer, Lorde. He mainly uses claim of fact for this song, but also incorporates some claim of value as well. He begins describing the song as an outlook of apathy towards "wealth, living in the right neighborhood, and conspicuous consumption to champion young people who, 'Crave a different kind of buzz.'" Lamb talks about how the song is mainly revolved around the life of teenagers who do not care for the luxury lifestyle unlike all the other mainstream pop songs that focus on those superficial things. Lorde expresses this idea as she states, "We don't care. We aren't caught up in your love affair" He views the female artist as a "voice for teens who do not value a current image of pop glamour."  Lamb speaks about the singer's tremendous success with the song as he states, "She is the first solo female to top the US alternative songs chart in 17 years." Lastly, Lamb leaves us with his thoughts on the song and what kind of message it sends when he says, "As simple as this song may seem on the surface, it is in actuality one of the most powerfully subversive pop hits in recent memory...and that sounds very, very good."